Case study
Americal Insurance
Earth & Space Internet — one agent for Auto, Home & Business. A flagship website using clear information architecture and expressive media to make local insurance easier to navigate.
Problem
An insurance agency needed a clear digital front door — authority, services, and contact — without looking like a template.
Explanation
Experiment-led IA, service architecture, and trust-led messaging for Earth & Space Internet buyers. Auto, home, and business paths stay obvious.
Evidence
Website + web media structure for personal and commercial lines, with clear paths to talk to the team. Craft stills and IA over invented ROI.
Application
Live agency site with coherent offer hierarchy. Metrics TBD — we do not invent ROI numbers. This is the bar for Flagship insurance work.
Stack
WordPress · custom theme · experimental media IA
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Limited Flagship builds per quarter.