Aulani Design Lab is a 360° record-label pivot across music, sync, merch, and studio.
The site gives the label ecosystem one clear public home while keeping each lane legible for artists, partners, and audiences.
Live site
Case study
Aulani Design Lab
One front door for a 360° label — music, sync, merch, studio. Built to sell the system, not a flat portfolio page.
Aulani Design Lab Music · sync · merch · studio 2026
Problem
Aulani Design Lab needed one digital home that could hold the full record-label ecosystem without flattening music, sync, merch, or studio into a generic portfolio.
Explanation
Structured the story around the label as a connected 360° platform, giving each lane a distinct place while keeping the main path focused on the work and the people behind it.
Evidence
Live public site at https://aulanidesign.com, with music, sync, merch, and studio presented as one connected Aulani Design Lab system.
Application
A clear public front door for the label and its adjacent creative services. Conversion or revenue metrics were not supplied.
Stack
WordPress · content architecture · 360° record-label system
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